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Updated Master here.

= Work plan for CEMS project CEMS - Community of European Management Schools =
 * Main research question:** what's the necessity in the CEMS alliance?

Section 1. WHY INITIALLY ALLIED : History and prerequisites (PHOEBE) [[file:CEMS.doc]][[file:FT Ranking.pdf]]
MY SLIDES
 * 1) What was there before CEMS (trendy catchy phrases): globalization, Iron Curtain fall, Bologna Process, etc... Phoebe! Please write whatever you find relevant, these all are just tentative.
 * 2) They had **strategic aims:** to stay competitive, get involved in global political games, etc....
 * 3) In view of that, they needed resources, competencies, etc.: international relations, political influence, procurement leverage, etc...
 * 4) So universities identified these problems, set objectives (what objectives?), and allied into CEMS.

~ Transition: Section 1 → Section 2 - Theoretical background (IGOR)
Resource-based view: Initially allied for complementarities. Complement existing resources of one university with resources of other universities: all universities have access to others' intellectual property. But it was not the synergistic approach: they simply needed to remove duplication and leverage their production (education) base. Also, to access, not acquire, knowledge. Knowledge-by-demand. **Additional hypothesis:** Initially allied on the basis of existing social networks (maybe also access for social networks?).

Section 2. WHY ALLY NOW: CEMS now (SASHA)
Based on the perspective of **current alliance members. Main question: **How e **xisting members expect to benefit from new members?** ** Now they still ally for complementarities. ** Some scrutiny will be appreciated. Also need vivid visuals: videos, photos, soundtracks, t-shirts, souvenirs, etc... http://www.youtube.com/watch?v=pQdGgkEkIJU the main intro So there are various stakeholders.
 * Maybe when they reach their target number of 35 universities, they will stop growing quantitatively and start building **** new knowledge? **
 * 1) The essence: how it is arranged?
 * 2) Strategy?
 * 3) What are the benefits - and for whom (Stakeholders )? **NEED TO MAKE IT INTERESTING FOR STUDENTS, e.g.: CEMS is simple to join and lots of fun + positive career outlook**
 * 4) Is there value for everyone?
 * 5) Political reasons?
 * 6) How do schools become more competitive? Do they actually need to become competitive? They are allies, as I see it.
 * 7) How aims of the members are reached?
 * 8) etc...

~ More theoretical background: Institutions, Value network + Stakeholder analysis (DOMINIK)
File with stakeholder analysis as well as the value network. Please see the notes in PPT.
 * 1) Stakeholder theory (in a nutshell, who are stakeholders, page 5: [|Outside-In%20Analysis_Handouts_MBrauer09.pdf])
 * 2) What stakeholders are involved in the process? 1) Students 2) Faculty 3) Corporations 4) Alumni
 * 3) Approach to stakeholder analysis.
 * 4) Can CEMS alliance better serve the stakeholders' interests?
 * 5) Any other information on stakeholders that you might find relevant - check out articles.

What to do when the objectives are reached? Is it possible?
We provide answers to these, draw the value network, and this is the end.
 * 1) Is there a critical mass?
 * 2) Where to stop?

Section 3. Case study (ALL with SASHA as liaison)
Section 3 basically narrows down the general practical facts from Section 2 to one concrete example. Specific university. QUESTIONNAIRE Question: Why form an alliance?
 * 1) <span style="color: rgb(192,192,192);">What was the history of the institution?
 * 2) <span style="color: rgb(192,192,192);">What the institution needed?
 * 3) <span style="color: rgb(192,192,192);">So it joined CEMS alliance...
 * 4) <span style="color: rgb(192,192,192);">And what it finally got (Findings from questionnaire)? Linked with theories: Stakeholders and Resources.

<span style="color: rgb(192,192,192);">Conclusion
<span style="color: rgb(192,192,192);">Answer the main question: The necessity of the alliance is (drag strategic objectives, resources, stakeholders)...
 * <span style="color: rgb(192,192,192);">What do we have in the end? Reach strategic objectives successfully! **